FROM THE PITCH TO THE FEED

Five years of social media content for Liverpool’s number nine.

Some clients are brands. This one was a Premier League striker.

From 2016 to 2021 I created social media content and layout designs for Roberto Firmino, right through Liverpool’s Champions League win in 2019, their first league title in 30 years in 2020, and the Club World Cup triumph the same year. The work ranged from matchday graphics to personal brand content — always balancing his on-pitch image with his off-pitch personality.