Gods, Myths & Good Wine.

A label series where Greek mythology meets German viticulture.

Some briefs come with a brief. This one came with a question: what if a wine label told a story worth reading?

For Helium Bar Frankfurt I developed the complete concept, illustration and packaging design for their own wine series — Helios Erben. Each bottle draws from Greek mythology: Medusa, Minotaurus, Satyr, Pegasus. Every label a character, every character a wine with a personality to match. The first bottles are already on the market — more myths are on their way.